What is it with the craze of "Organic".....?

I saw a wrapper today, that said "Organic Oat Slice".
Ok, the science in my says, Oats are normally Organic.
How can you have Inorganic Oats????????

I think that they were attempting to say the whole Genetically mod vs Organic natural debate, but their wording is just plain wrong in context, as all food is fundamentally organic!

The day they produce a Inorganic Oat Slice, will be the day that I eat it.....